Serta Simmons Bedding, LLC (SSB), a leading global sleep company, officially inaugurated its new state-of-the-art manufacturing plant in Wisconsin with a grand opening event and ribbon-cutting ceremony on November 14. Situated on 200 Innovation Drive in Janesville, this 500,000 square foot facility is dedicated to producing mattresses and other bedding products under the well-known Serta, Beautyrest, and Simmons brands.

With a robust manufacturing presence in Rock County, SSB's latest plant is instrumental in retaining over 300 jobs for the local economy. Looking ahead, SSB anticipates further job creation as it aims to regain lost market share in the upcoming years.

This modern plant consolidates operations from two previous Rock County locations in Beloit and Janesville, enhancing efficiency and enabling SSB to manufacture its diverse portfolio of high-quality mattresses, including the Serta Perfect Sleeper®, Serta iComfort, Beautyrest Harmony®, and Beautyrest Black® collections, all under one roof. This strategic consolidation allows the company to better serve retailers and customers in the Midwest, streamlining production that was previously distributed across two separate plants.

Mark Genender, Chairman of the Board of Directors and Interim CEO at SSB, expressed the company's deep connection to Rock County and enthusiasm for reinvesting in the local economy. Genender highlighted the positive impact the new manufacturing plant will have on product quality and service excellence, attributing these improvements to the dedication of the experienced and talented team of plant associates. He conveyed appreciation for the support from Janesville and Rock County and commended Zilber Property Group for delivering a facility of exceptional quality and industry-leading standards.

Janesville City Manager, Kevin Lahner, viewed SSB's expansion in Rock County as a positive indicator of the city's progress, bringing more job opportunities to the community and contributing to the local economy.

Chad Navis, Vice President at Zilber, Ltd., expressed excitement about partnering with Serta Simmons Bedding on their state-of-the-art facility. He emphasized the meticulous design that meets exact operational needs and expressed gratitude for the opportunity to contribute to sustained economic growth in the region.

This new plant represents one of the 18 manufacturing facilities operated by SSB across the United States and Canada. Additionally, there are five Serta plants in the U.S. operated by licensing partners.